Burger King: Social Distancing Crown

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Germany

Industry:

Food

As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way. A play-off of the brand’s tradition of giving out paper crowns with meals, the new initiative aims to add some humor to social distancing policies, and bring smiles to people in this stressful time. The BK crowns are distributed still folded, and a DIY guide is available, prompting customers to make the Social Distancing Crown by themselves.

Credits

Date:

May, 2020