Call of Duty: Loot for Good

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Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Games, Toys

To honor Military Appreciation Month, the Call of Duty Endowment and Activision Blizzard are announcing “Loot for Good’, presented by USAA, the first charity extraction challenge within the popular DMZ mode in Call of Duty®: Warzone™ 2.0, developed in partnership with DAVID New York. Between May 1-7, 2023, Activision Blizzard will allocate $1 per player to the Endowment for each DMZ match where $30,000 or more of in-game cash is extracted as part of a one-million-dollar donation benefiting the Call of Duty Endowment.

Credits

Advertising Agency:

DAVID New York, USA

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

CCO:

André Toledo

Creative Director:

Sébastien Rouviere, Pedro Sattin

Art Director:

Linus Oura, Jorge Rocca, Marcela Vazques

Managing Director:

Luiza Prata Carvalho

Account Supervisor:

Irene León

Head of Production:

Brenda Morrison Fell

Producer:

Thiago Zveiter

Global Chief Strategy Officer:

Paula Vampre

Global PR Director:

Sandra Azedo

Business Affairs Director:

Barbara Karalis

Business Affairs Manager:

Catalina Pena

Editor:

Richard Cooperman

Editor Assistant:

Alex Tedesco

Post-Production Producer:

Lily Hartmann

Colorist:

Jenny Montgomery/ Co3

Audio:

Brian Battersby, Harbor

Date:

May, 2023