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CALM: The Invisible Opponent, Let's Tackle It Together

10.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

For the latest Campaign Against Living Miserably (CALM) advert, AMV BBDO and Seven Stones have come together again to create work that challenges stereotypes and helps people open up about how they are feeling. Loneliness is a significant problem in the UK - 3 million people say they feel lonely some or most of the time - and CALM wants to encourage more people to seek support. The campaign is the result of a new partnership between the agencies, who last year launched "The Invisible Opponent" campaign featuring heavyweight boxer Tyson Fury. The campaign helped to deliver awareness of the charity by 50%, from 21% to 33%, between April 2021 and April 2022. PRETTYBIRD came onboard to produce this new iteration of the concept, with Director Robert Wilkins bringing the creative vision to life.