Canal+: The Wardrobe
Media Type:
TV
With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade.
By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.
CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.
Credits
Advertising Agency:
BETC Euro RSCG, Paris, FranceCreative Director:
Stéphane XiberrasArt Director:
Eric AstorgueAssistant Art Director:
Julien SchmittCopywriter:
Jean-Christophe RoyerTV Producer:
Isabelle MénardPhotography Director:
Joost van GelderEditor:
Jono GriffithDirector:
Matthijs van HeijningenProduction Company:
75Sound:
KouzPost-production:
Mikros ImageDate:
September, 2009
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