Canal+: The Wardrobe

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Media

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade. By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”. CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.

Credits

Advertising Agency:

BETC Euro RSCG, Paris, France

Creative Director:

Stéphane Xiberras

Art Director:

Eric Astorgue

Assistant Art Director:

Julien Schmitt

Copywriter:

Jean-Christophe Royer

TV Producer:

Isabelle Ménard

Photography Director:

Joost van Gelder

Editor:

Jono Griffith

Production Company:

75

Sound:

Kouz

Post-production:

Mikros Image

Date:

September, 2009

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