Canal+: The Lurkers, The Controller

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Media

September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer. That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC. Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.

Credits

Advertising Agency:

BETC, Paris, France

Agency Managers:

Mathilde Lancon, Adrien Bletton, Tenee Diouf, Juliette Vigier

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Nicolas Lautier

Copywriter:

Adrian Skenderovic

Art Directors:

David Derouet, Ulysse Lagriffoul

Strategic Planners:

Sebastien Houdusse, Mia Assor

Creative Traffic:

Nina De Wet

Music Creative Director:

Adam Ghoubali

Artist:

Cosmonexion

Head of TV Production:

Karim Naceur

TV Producer:

Leslie Levy

Production Company:

Sovage

Director:

Hafid F Benamar

Producer:

Willy Morence

Sound Company:

Gum

Sound Producer:

Emma-Lou Jacono

Date:

September, 2022