Castrol: Hang Up Your Key
Media Type:
Film
Brand
Agency
Country:
Industry:
Ahead of a long and sunny Easter weekend, Castrol, a brand that has kept people moving for 120 years, launched a social film to encourage drivers to stay home. The film uses a series of user-generated video clips featuring Castrol employees and workshop owners, alongside professional race drivers Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg. All safely playing with toy cars at home and hanging up their car keys, and shot safely in people’s homes. Although the video carries a meaningful message, the campaign’s lighthearted tone aims at cutting through the more serious Covid-19 messages to rekindle playful memories of childhood toy cars. The campaign was created and delivered in six days in a great remote work effort by a WPP team led by Ogilvy (strategy/account), VMLY&R (creative), Hogarth (production), Mindshare and Neo (media).
Credits
Advertising Agency:
VMLY&R London, UKStrategy / Account:
Ogilvy UKProduction:
HogarthSenior Producer:
Katharine CowellEditor:
Fabian PettersAccount Manager:
Antonia Carnelley-BruynsTranscreation Manager:
Malgorzata GabryelSound Engineer:
Russel BradleyBookings:
Amber SlaterDate:
April, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 08, 2026
Silenzio Launches La Roche-Posay's Global Minions Partnership
Silenzio accompanied the La Roche-Posay dermatological laboratory in the strategic and creative development of its very first global brand partnership
Jul. 08, 2026
Greenpoint Pictures Signs Director Ryan Staake
Before Staake became a director, he studied Graphic Design at RISD, where he found himself magnetized to motion-based storytelling