Castrol: Hang Up Your Key
Media Type:
Film
Brand
Agency
Country:
Industry:
Ahead of a long and sunny Easter weekend, Castrol, a brand that has kept people moving for 120 years, launched a social film to encourage drivers to stay home. The film uses a series of user-generated video clips featuring Castrol employees and workshop owners, alongside professional race drivers Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg. All safely playing with toy cars at home and hanging up their car keys, and shot safely in people’s homes. Although the video carries a meaningful message, the campaign’s lighthearted tone aims at cutting through the more serious Covid-19 messages to rekindle playful memories of childhood toy cars. The campaign was created and delivered in six days in a great remote work effort by a WPP team led by Ogilvy (strategy/account), VMLY&R (creative), Hogarth (production), Mindshare and Neo (media).
Credits
Advertising Agency:
VMLY&R London, UKStrategy / Account:
Ogilvy UKProduction:
HogarthSenior Producer:
Katharine CowellEditor:
Fabian PettersAccount Manager:
Antonia Carnelley-BruynsTranscreation Manager:
Malgorzata GabryelSound Engineer:
Russel BradleyBookings:
Amber SlaterDate:
April, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing