Castrol: Hang Up Your Key

8.0

Media Type:

Film Film

Brand

brand

Agency

agency
Ahead of a long and sunny Easter weekend, Castrol, a brand that has kept people moving for 120 years, launched a social film to encourage drivers to stay home. The film uses a series of user-generated video clips featuring Castrol employees and workshop owners, alongside professional race drivers Daniel Ricciardo, Esteban Ocon, and Petter and Oliver Solberg. All safely playing with toy cars at home and hanging up their car keys, and shot safely in people’s homes. Although the video carries a meaningful message, the campaign’s lighthearted tone aims at cutting through the more serious Covid-19 messages to rekindle playful memories of childhood toy cars. The campaign was created and delivered in six days in a great remote work effort by a WPP team led by Ogilvy (strategy/account), VMLY&R (creative), Hogarth (production), Mindshare and Neo (media).

Credits

Advertising Agency:

VMLY&R London, UK

Strategy / Account:

Ogilvy UK

Production:

Hogarth

Media:

Mindshare, Neo

Senior Producer:

Katharine Cowell

Editor:

Fabian Petters

Account Manager:

Antonia Carnelley-Bruyns

Transcreation Manager:

Malgorzata Gabryel

Sound Engineer:

Russel Bradley

Bookings:

Amber Slater

Date:

April, 2020

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