Castrol: Vuvuliser

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Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Industrial, Agriculture

As all us South Africans are well aware, our roads are dangerous and this is often exacerbated on match day when scores of passionate fans have a few drinks to enjoy their experience. For decades, Castrol has aimed to protect South African motorists by protecting their engines and they wanted to extend this protection to encompass staying safe when drinking. The Vuvuliser is a vuvuzela – the heart and soul of South African football support – but modified to include a breathalyser inside the instrument. It enables supporters to know at any stage during their match day experience if they are safe to drive, or if they should rather arrange a lift, and all of this without having to carry anything more than what they would already have with them – the South African football fan’s staple accessory.

Credits

Advertising Agency:

Ogilvy and Mather, Cape Town, South Africa

Date:

July, 2016