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Cheerios: Interracial Couple

9.5

Media Type:

Film

Brand

Country:

USA

Industry:

Confectionery, Snacks

Two comedians and advertising creative directors, David Roth and Yuriy Mikhalevskiy, have launched a music video teasing the advertising industry for its awkward treatment of race and social issues. The video is called “Interracial Couple in a Cheerios Ad” and is self-funded, not affiliated with the Cheerios marketing team. Inspired by Walmart’s Juneteenth-flavored ice cream, Salesforce’s non-binary corporate mascot Astro, and Kendall Jenner’s BLM Pepsi ad, plus countless displays of performative inclusivity in meetings, the creative directors were inspired to poke fun at the industry. Their Cheerios commercial is the opening number as they hope to fund a full-length Inclusive Musical which includes other songs like “Pride Month’s A-Comin',” “New Black Lesbian Hire,” and “You’re Absolutely Right But You’re White.”