Child Focus: Coins of hope

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Media Type:

DM DM

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

In Europe, every two minutes a child is reported missing. Some of them remain missing for years. Eventually we forget their faces. Child Focus, the Belgian Center for Missing Children, never stops helping the families in their search and getting others involved. To spread hope for all missing children, we designed and created Coins of Hope. One million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years, but whose family has never lost hope. On International Missing Children's Day, we brought the Coins of Hope into circulation. Through Coins of Hope, we spread hope for every missing child, from hand to hand. It's a new and permanent medium with infinite impressions across the Eurozone.

Credits

Advertising Agency:

These Days, Antwerp, Belgium

Creative Directors:

Manuel Ostyn, Pieter Staes, Sam De Volder, Mateusz Mroszczak

Art Director:

Kate Bellefroid

Copywriter:

Jolien Tuyteleers

Design Director:

Max Heirbaut

Designers:

Inge Vanhees, Lotte Neirynck

Account Managers:

Seppe Dogge, Jentina Van Eynde

Project Manager:

Claudio Capo

Chief Strategy Officer:

Toon Diependaele

Strategic Planners:

Katleen De Vlieger, Jef Raeman

Senior Front End Developer:

Bram Verdyck

Developer:

Veerle Struyf

Front End Developer:

Jill Van Reeth

Technology Officer:

Olivier Berger

Solution Architect:

Stijn Janssens

UX Designer:

Krisje Verbert

Performance:

Niky Patyn

Content Marketing / Social Media Director:

Geerlinde Pevenage

RTV Producer:

Annelies Deneckere, Ingeborg Van Hoof

Sound Engineer:

Mathias Lewis, Eli Sundermann

3D Production:

Creative Conspracy

Film Production:

Vice

PR:

Finn

Date:

May, 2016