Coca-Cola: Bottle Shape

9.9

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

Credits

Advertising Agency:

Publicis Italy

Global Chief Creative Officer Publicis WW:

Bruno Bertelli

Chief Creative Officer Publicis Italy:

Cristiana Boccassini

CEE Executive Creative Director:

Davide Boscacci

Associate Creative Director / Copywriter:

Stefano Zanoni

Creative Supervisor / Art Director:

Roberto Ardigò

CEE Regional Client Lead:

Lorenza Montorfano

Client Service Director:

Benedetta Virga

Group Account Director:

Mirjana Slavkovic

Account Supervisor:

Alberto De Simone

Art Buyer:

Caterina Collesano

Postproduction:

B612

Date:

February, 2020

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