Coca-Cola: Bottle Shape

9.9

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

Credits

Advertising Agency:

Publicis Italy

Global Chief Creative Officer Publicis WW:

Bruno Bertelli

Chief Creative Officer Publicis Italy:

Cristiana Boccassini

CEE Executive Creative Director:

Davide Boscacci

Associate Creative Director / Copywriter:

Stefano Zanoni

Creative Supervisor / Art Director:

Roberto Ardigò

CEE Regional Client Lead:

Lorenza Montorfano

Client Service Director:

Benedetta Virga

Group Account Director:

Mirjana Slavkovic

Account Supervisor:

Alberto De Simone

Art Buyer:

Caterina Collesano

Postproduction:

B612

Date:

February, 2020

Latest News

Jun. 24, 2022

Citroen Teases Elon Musk To Launch Its New AMI

A campaign created by Buzzman has been live on DOOH since 21 June and in the national press from 23 June

Jun. 24, 2022

Bank of Antandec CEO's Attempt To Teach Children About Money Confidence

In contrast to the Bank of Antandec's endeavours, Santander has teamed up with Twinkl one of the world’s largest online educational platforms