Coffee-Mate: Sinkhole
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We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE-MATE, maybe. In the latest campaign for COFFEE-MATE, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt. Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with COFFEE MATE, just might.
Credits
Advertising Agency:
McCann CanadaChief Creative Officer:
Josh SteinAgency Producer:
Tracy LuongAccount Management:
Emily MacLaurin-King, Jill Simmonds, Claire MorandStrategy:
Aviva Frenkel, Michael KatesProduction:
Circle ProductionsDirector:
James HaworthExecutive Producers:
Laurence Payne, Karen TameankoDOP:
Barry ParrellProduction Designer:
Dillon McManamyLine Producer:
Erica ParksAsst. Editor:
Matthieu BelangerOnline:
WingmanDate:
March, 2021Ad of the day



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