Corona: Sunset O'Clock
Media Type:
TV
Brand
Agency
Country:
Industry:
Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets.
Credits
Advertising Agency:
DAVID BogotaCCO:
Carlos CamachoManaging Director:
Juan Pablo GarciaCopywriter:
Jonathan Rodriguez, Nicolas TellezArt Director:
Izmael Crespo, Julian Olivares, Roger GonzalesBussines Director:
Hanna BorresenHead of Strategy:
Carmen De UrenaGlobal PR Director:
Sandra AzedoGlobal Communication Director at Corona:
Miguel MerinoGlobal Marketing Director at Corona:
Joao Pedro, Gentil ZattarGlobal Brands Marketing Director at Abi InBev Colombia:
Juanita LeonGrowth PM at ABI InBev Colombia:
Juan Jose MunozDate:
December, 2023
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