Department of Tourism & Culture Abu Dhabi : Big News with Shaq

10.0

Media Type:

Film Film

Brand

brand

Agency

agency
o announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL fun, while the events are the true star of the show. The Abu Dhabi Calendar, much like the city itself is a very dynamic and exciting one. And each experience is a headliner event. We wanted to create the gravitas around each experience, and the concept of merging Shaq as the new anchor to announce the upcoming lineup of events felt like a perfect match. It also helps that Shaq has followers across age groups and varied interests, because Abu Dhabi has something for everyone as well.

Credits

Advertising Agency:

Serviceplan Middle East

Date:

December, 2022

Latest News

May. 29, 2023

Open Announces the Appointment of Millie Vergara as Managing Director for the US Market

Former McDonald's executive joins the team to strengthen the business and client relationships based in Miami

May. 26, 2023

NASCAR Releases Second Installment of 75th Anniversary TV Campaign

30-second spot featuring Dale Earnhardt Jr. highlights current drivers and the countless roads leading to NASCAR’s top level