Dettol: New Families

6.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Cold washes help clothes last longer (and use one tenth of the energy that hot washes do) making them a more environmentally friendly and sustainable solution. Howver, washing below 60°C doesn’t always kill all the bacteria and viruses that people pick up on their clothes in everyday situations. With this in mind, McCann London has devised a campaign for Dettol - ‘Don’t just wash it, Dettol it’. It aims to educate the British public about how simple it is to get rid of bacteria and viruses in cold washes, by adding Dettol Laundry sanitiser to kill bacteria that might remain after washing below 60°C.

Credits

Advertising Agency:

McCann London, UK

Global Brand Strategy Director:

Karen Crum

Planning Directors:

Matilda Ruffle, Stephanie Ressort

Creative Director:

Matt Crabtree

Associate Creative Directors:

Simon Lotze, Richard Holmes

Head of Design:

Lisa Carrana

Senior Designer:

Richard Hart

Managing Partner:

Kate Modeland

Global Account Director:

Alessia Brogna

Senior Account Manager:

Sophie Grierson

Project Director:

Nicole Robinson-Spaude

Project Manager:

Neil Tingey

Senior Producer:

Elin Tiberg

Agency:

Craft

Chief Production Officer:

Sergio Lopez

Head of Integrated Production:

Sophie Chapman Andrews

Executive Producer:

Amos Usiskin

Senior Producer:

Elin Tiberg

Agency:

Inside Ideas Group

Creative Director:

Jo Jenkins

Strategy Lead:

Claudia Bennett

Account Manager:

Giorgio Forlini

Production Company:

Unit 9

Director:

Simon Neal

Editor:

Alex Burt

Sound Studio:

Wave Studios

Sound Engineer:

Dugal MacDiarmid

Post House:

Absolute Post

Colourist:

Matt Turner

Date:

March, 2021

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

Jul. 13, 2026

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup