Dole: No Fruit Should be Forbidden

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world's greatest societal challenge according to the Global Nutrition Report. To help fight this issue and promote a healthier diet, Dole Sunshine Company have written a tongue-in-cheek open letter to His Holiness, Pope Francis, to help reverse the “biggest PR disaster fruit has ever faced: the calamity of Original Sin.” Launched on International Fruit Day in the Pope’s favourite newspaper, La Repubblica, the letter seeks to restore the good name of the ‘forbidden fruit’ after thousands of years of slander, by making a tiny tweak to the Bible, “replacing the word ‘fruit’ for any other unhealthy snack, for instance.”

Credits

Advertising Agency:

Grey, London, UK

President & CCO:

Laura Jordan Bambach

Worldwide CCO:

Javier Campopiano

Global Creative Chairman:

John Patroulis

Head of Art:

Costanza Rossi

Group Creative Director:

Roberto Kilciauskas, Pedro Rosa

Copywriter:

Roberto Kilciauskas, Sam Haynes

Art Director:

Pedro Rosa, John Gibson

CSO:

Raquel Chicourel

Joint Managing Director:

Jonny Tennant Price

Group Business Director:

Jo Heywood, Ryan Lacey

Director of Connected Culture:

Olivia Clarkson

Illustrator:

Greg Coulton

Agency Producer:

Marie Hughes, India Smith, Hananha Willers

Social Agency:

High, Wide & Handsome

Partner/Vice President, Strategy & Content:

Sara Dunaj

Co-Founder, Director of Client Services:

Magnus Morgan

Associate Director of Social Media:

Michelle Naden

Senior Manager of Social Media:

Caroline Cook

Social Media Manager:

Alex Green

PR Agency:

Peppercomm

Media Agency:

Spark Foundary

Production Company:

Gramercy Park Studios

Date:

July, 2022