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DoorDash: There's DoorDash in the House

10.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Professional Services

DoorDash launched “Hay DoorDash En La Casa,” a national, multicultural campaign showing Hispanic Millennials and GenZers that with DoorDash you don’t always have to cook to enjoy a meal at home with your people. With an anthem film and three vibrant OOH ads, the campaign celebrates and inverts a common Hispanic experience: you’re out with your parent or partner and ask to stop for food. They respond with the dreaded refrain “hay comida en la casa,” translating to “there’s food at home.” But now, DoorDash shows adventurous eaters they can bring all their favorite local restaurants into la casa with ease. The campaign is the first work for DoorDash from GUT Miami, which marks the expansion of the relationship within the GUT network, adding to the existing partnership with GUT Los Angeles.