Dove: Detox Your Feed

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Teens in the US are spending increasing amounts of time on social media. NEW Dove Self-Esteem Project research proves this to be true. 2 in 3 girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Beauty advice fills their feeds, but unfortunately, it is not all positive. In fact, 1 in 2 girls say idealized beauty content on social media causes low self-esteem. The Dove Self-Esteem Project research concluded that the majority of girls realize that less time on social media and taking control of what they scroll, is part of the solution. In fact, 7 in 10 girls felt better after unfollowing idealized beauty content on social media.

Credits

Advertising Agency:

Ogilvy UK

Date:

April, 2022

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