Dove: Detox Your Feed
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Teens in the US are spending increasing amounts of time on social media. NEW Dove Self-Esteem Project research proves this to be true. 2 in 3 girls in the US are spending more than an hour each day on social media, which is more than they are spending in person with friends. Beauty advice fills their feeds, but unfortunately, it is not all positive. In fact, 1 in 2 girls say idealized beauty content on social media causes low self-esteem.
The Dove Self-Esteem Project research concluded that the majority of girls realize that less time on social media and taking control of what they scroll, is part of the solution. In fact, 7 in 10 girls felt better after unfollowing idealized beauty content on social media.
Credits
Advertising Agency:
Ogilvy UKDate:
April, 2022
Ad of the day
Ad of the Day | Mollers: A Spoonful of Life
9.5
Ad of the Day | Chili's x Boyz II Men: Baby Back Ribs Jingle
10.0
Ad of the Day | Kerrygold: The Runaway
9.0
Latest News
Nov. 30, 2023
Audi Takes to the Road for Social Campaign "Taste of Progress"
Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress
Nov. 30, 2023
Audible and Fold7 Highlight Genres with Playful OOH Campaign
Lleading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day