Dove: Real Virtual Beauty

4.3

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Spain

Industry:

Health, Beauty

With the continuation of the Real Virtual Beauty- a series of actions supported by partners across the gaming industry, including Epic Games’ Unreal Engine’s education team and Women in Games, to shatter beauty stereotypes and equip the next generation of young creators and players with the tools to build self-esteem and body confidence. A campaign by LOLA MullenLowe, Dove is striving for better representation in gaming. Dove has launched a beautiful and moving short film that depicts the life of a video game character once the game has ended.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Date:

May, 2023

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