Dove: Reverse Selfie, 5

8.3

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove uses its new global platform to highlight the widespread damage caused by the trend for heavily edited selfies in Ogilvy’s new campaign for the brand.

Credits

Advertising Agency:

Ogilvy

Global Executive Creative Director Unilever:

Daniel Fisher

Global Creative Director:

Juliana Paracencio

Art Director:

Liam Bushby

Copywriter:

Alison Steven

Head of Copy:

Ollie Jarrott

Head of Art:

Matt Nankivell

Design Lead Integrated:

Sian Hughes

Global Business Lead, WPP Unilever:

Jo Bacon

Global Managing Partner:

Sam Pierce

Global Business Director:

Georgie Howard

Account Manager:

Grace Boyle

Project Manager:

Zahra Mair

Head of Integrated Production (Unilever):

James Brook-Partridge

Film Producers:

Sally Lipsius, Sue Lee Stern

Head of Art Production (Unilever):

Sarah Thomson

Art Producer:

Chloe Jahanshahi

Chief Strategy Officer:

Ben Kay

Strategy Partner:

Ila De Melloa Kamath

Strategist:

Cristina Diago

Senior Social Strategist:

Justin Jackson

Date:

April, 2021

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