DPJ Youth Foundation: There are Wishes that Even Santa can’t Fulfill

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

The Fondation des jeunes de la DPJ launched an impactful video for its annual holiday fundraising campaign—whose objective is to raise public awareness about the Foundation’s mission by stirring up emotions. With the generous help of 00001 and Circonflex, Cossette crafted a poignant message featuring none other than Santa Claus himself. On reading a child’s letter, a great sadness washes over Santa’s face when he realizes it’s a wish even he can’t make come true—to be given love and attention.

Credits

Advertising Agency:

Cossette, Quebec City, Canada

Creative Director:

Richard Rochette-Villeneuve

Copywriter:

Zoe Forest-Paradis

Art Director:

Jasmin Brochu

Strategy:

Marie Vaillancourt, Beatrice Roussin

Product Owner:

Benjamin Huot

Agency Production (Septieme):

Vicki Gagnon

Production House:

00001

Producer:

Marianne Farley

DOP:

Benoit Jones-Vallee

Executive Producer:

Genevieve Sylvestre

Post-Production House:

Post 430

Post-Production:

Eric Bolduc, Rosalie Begin-Nadeau, Sarah Picard

Colourization:

Steven Mercier

Sound Studio:

Circonflex

Music:

Paul-Etienne Cote

Date:

December, 2023