EDEKA: Men Of Fire

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Germany

Industry:

Retail Services

This is followed by a journey through the centuries where, in spite of all changes, a constant remains: the Stone Age pleasure of sitting together on the fire and frying meat. It's just more than just food intake. It is: "Glowing hot passion, raw and genuine, since the beginning of space and time." Not surprisingly, the modern grill culture is disappointing. "A dollfest, a Barbie-Q" play off the modern fireplaces, complains the narrator. For Edeka the online appearance of the Hashtag #HerrendesFuerers is a parallel narrative, which sets different accents than the main campaign.

Credits

Advertising Agency:

Jung von Matt, Germany

Production:

Tony Petersen Film

Date:

May, 2017