eir: For All

8.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Electronics, Technology

A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. "For All"—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation.

Credits

Advertising Agency:

TBWA\Dublin, Ireland

Creative Directors:

Robert Boyle, Eoin Conlon

Executive Creative Director:

Shane O’Brien

Head of Strategy:

Paul Fisher

Strategy Director:

Ronan Jennings

Head of Content and Production:

Jess Derby

Client Lead:

Sinead Lee

Account Director:

Conor Glennon

Account Manager:

Aine Neenan

Production Company:

Furlined

President:

Diane McArter

Director of Production/EP:

Jay Wakefield

Executive Producer:

Anne DePree

Producer:

Joshua Casey Smith

Director:

Niall O'Brien

DP:

Piers McGrail

Editorial:

Gramercy Park Studios

Senior Producer:

Alex Plantin

Senior Editor:

Ruth Hegarty

Assistant Editor:

Simon Hargood

Color:

Outer Limits

Colorist:

Gary Curran

Post-Production Supervisor:

Mary Burke-Milton

Music:

Bicep

Music Supervision:

John McCallion, Lucy McGinn

Sound:

Scimitar Sound

Sound Engineer/Owner:

Dean Jones

Finishing:

Motherland

Head of Post-Production:

Anthony McCaffery

Photography:

Rich Gilligan

Managing Director Consumer and Small Business:

Susan Brady

Director of Brand and Marketing:

Oisin Masterson

Head of Brand:

Caroline Lynch

Date:

March, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Honest Kids Gets Brutally Honest for Back-to-School Campaign

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players