eir: For All

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Ireland

A brand new campaign for eir created by TBWA launches this week. The first work to emerge since the agency was appointed (as BBDO Dublin) following a creative review last October. "For All"—eir’s new brand platform—positions the company as a progressive brand for a modern Ireland. The repositioning follows hot on the heels of a behind-the-scenes brand transformation involving a €1.2 billion investment in Ireland’s infrastructure, a transformative journey on systems and processes to make customer experiences simple, easy, and seamless across all channels and touchpoints, as well as a renewed focus on innovation.

Credits

Advertising Agency:

TBWA\Dublin, Ireland

Creative Directors:

Robert Boyle, Eoin Conlon

Executive Creative Director:

Shane O’Brien

Head of Strategy:

Paul Fisher

Strategy Director:

Ronan Jennings

Head of Content and Production:

Jess Derby

Client Lead:

Sinead Lee

Account Director:

Conor Glennon

Account Manager:

Aine Neenan

Production Company:

Furlined

President:

Diane McArter

Director of Production/EP:

Jay Wakefield

Executive Producer:

Anne DePree

Producer:

Joshua Casey Smith

Director:

Niall O'Brien

DP:

Piers McGrail

Editorial:

Gramercy Park Studios

Senior Producer:

Alex Plantin

Senior Editor:

Ruth Hegarty

Assistant Editor:

Simon Hargood

Color:

Outer Limits

Colorist:

Gary Curran

Post-Production Supervisor:

Mary Burke-Milton

Music:

Bicep

Music Supervision:

John McCallion, Lucy McGinn

Sound:

Scimitar Sound

Sound Engineer/Owner:

Dean Jones

Finishing:

Motherland

Head of Post-Production:

Anthony McCaffery

Photography:

Rich Gilligan

Managing Director Consumer and Small Business:

Susan Brady

Director of Brand and Marketing:

Oisin Masterson

Head of Brand:

Caroline Lynch

Date:

March, 2024

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