End Kids Cancer: #ShareALifeEvent

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

Facebook users can participate by sharing a photo and figuratively “donating” a memory from their own lives (e.g., their first day of school, the day they got engaged, etc.) with the hashtag #ShareALifeEvent and a pre-written message explaining the purpose and the URL where individuals can make a donation. Users can nominate their friends to participate and pass the campaign forward. The shareable fundraising campaign was made in partnership with Facebook Creative Shop.

Credits

Advertising Agency:

RPA, Santa Monica, USA

President, Chief Executive Officer:

Bill Hagelstein

Exec. VP, Chief Creative Officer:

Joe Baratelli

Senior VP, Chief Marketing Officer:

Tim Leake

Senior VP, Chief Digital Officer:

Mike Margolin

VP, Group Creative Director:

Marlon Hernandez

VP, Group Creative Director:

Dan Roberts

Creative Director:

Bang Pham

Associate Creative Director:

Yama Rahyar

Senior Art Director:

Hide Konishi

Art Direction Intern:

Kyle Dempsey

Senior VP, Chief Production Officer:

Gary Paticoff

VP, Executive Producer:

Carolyn Casey

VP, Director of Digital Production:

Dave Brezinski

Sr. Digital Producer:

Ana Ponce

Digital Producer:

Cassandra Mai

Broadcast Production Coordinator:

Elijah Jones

VP, Director, Content Production:

Mark Tripp

Assistant Editor:

Emelie Claxton

Executive Assistant:

Alyse Zigman

Associate Director, Digital Strategy:

Mike Dossett

Digital Strategy Coordinator:

Emily Puig

Associate User Experience Architect:

Sabrina Lee

Support Specialist:

Nick Hayes

Date:

May, 2017