Equal Pay Day: Just Because Dad Works from Home Doesn't Mean He Does More at Home, 2

8.3

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

Belgium

This year's Equal Pay Day takes place on March 25, 2021. Men still earn more than women and one of the main reasons for this is our division of roles at home: 8 out of 10 Belgian women take care of household chores every day. In addition to their paid job, women do about 75% of the unpaid work worldwide. The COVID pandemic has only increased this inequality. To address this, mortierbrigade created a visual and a video showing that now we work more from home, the message of balancing chores is more important than ever.

Credits

Advertising Agency:

Mortierbrigade, Brussels, Belgium

Executive Creative Director:

Joost Berends

Brand Design Director:

Philippe De Ceuster

Creatives:

Toon Vanpoucke, Morgane Choppinet

Strategy:

Laura Deknock

Head of Production:

Charlotte Coddens

Producer:

Margaux Mariens

Cross Media Designer:

Kaatje Schreurs

Production Company Photo:

Initials LA

Photographer:

Jef Boes

Producer Photo:

Lise Everaert

Production Company Film:

Caviar

Director Film:

Leander Hanssen Jr

Executive Producer:

Eva Van Riet

Music:

Red Zebra

Date:

March, 2021

Latest News

Apr. 19, 2021

Ad of the Day | Sport Makes The World Better. And Let's Face It, Right Now, We Need It

Decathlon launches its new brand territory with its agency Romance.

Apr. 16, 2021

Clean Energy Innovation Set to Light Up Communities Lacking Electricity

Half a litre of salt water can now provide 45 days of light