FareShare: Sweet Carol Rhymes


Media Type:

Film Film




Creative agency BMB is bringing a dash of festive spirit to this year’s World Cup tournament, with a Christmas song in aid of FareShare, the UK's national network of charitable food redistributors. For the first time in history, the World Cup takes place in the run up to Christmas and BMB has launched a parody anthem that combines the catchiness and passion of a football chant with the cheerful familiarity of a well-known festive banger. The campaign, "Sweet Carol Rhymes" (Neil Diamond pun intended), featuring the parody song "So here he is, Jordan Pickford" launches on the 15th of November, with a chorus dedicated to the nation’s favourite keeper – and playful references to various England players including Marcus Rashford MBE, Harry Kane MBE, John Stones, Jack Grealish, and even England legend Sir Bobby Charlton.


Advertising Agency:

BMB, London, UK


November, 2022

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