Ford: The W Track

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Italy

Industry:

Automotive

On International Women's Day, Ford launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.

Credits

Advertising Agency:

VMLY&R Italy

Chief Creative Officer, Europe, Ford Business:

Julian Watt

Managing Director, Ford Business:

Andrea Manfredonia

Executive Creative Director:

Federico Russo

Senior Art Director:

Marina Biagini

Senior Copywriter:

Luciana Taurchini, Leonardo Pastacaldi

Client Service Director:

Francesca Pellegrini

Account Executive:

Federica Calori

Digital Manager:

Massimo Curti

Social Media Director:

Barbara Petricciuolo

Social Media Manager:

Germana Russo, Giulia Mastropietro

Head of production:

Mara Bruschetti

Media Agency:

Mindshare

Media Director Client Leadership :

Luigi Sorrentino

Head of Content:

Daniela Baldassarre

PR Agency:

BCW Global

Senior Account Manager:

Lara Valenti

Date:

March, 2022

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