Ford: The W Track
Media Type:
Online
Brand
Agency
Country:
Industry:
On International Women's Day, Ford launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.
Credits
Advertising Agency:
VMLY&R ItalyChief Creative Officer, Europe, Ford Business:
Julian WattManaging Director, Ford Business:
Andrea ManfredoniaExecutive Creative Director:
Federico RussoSenior Art Director:
Marina BiaginiSenior Copywriter:
Luciana Taurchini, Leonardo PastacaldiClient Service Director:
Francesca PellegriniAccount Executive:
Federica CaloriDigital Manager:
Massimo CurtiSocial Media Director:
Barbara PetricciuoloSocial Media Manager:
Germana Russo, Giulia MastropietroHead of production:
Mara BruschettiMedia Agency:
MindshareMedia Director Client Leadership :
Luigi SorrentinoHead of Content:
Daniela BaldassarrePR Agency:
BCW GlobalSenior Account Manager:
Lara ValentiDate:
March, 2022
Ad of the day
Ad of the Day | National Theatre Live: The Best Seat in the House
10.0
Ad of the Day | Lufthansa: All it Takes is a Yes
10.0
Ad of the Day | People Like Us: Name Bias
9.0
Latest News
Jan. 15, 2025
Ad of the Day | Wonderhood Studios Launches new Campaign for National Theatre Live Featuring Benedict Cumberbatch
Created by Wonderhood Studios, National Theatre Live has unveiled its emotive and celebratory brand film
Jan. 15, 2025
Tito Ribeiro Presents the Social Media Trends for 2025
Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as "Tito," is one of the most prominent executives in the digital market