Ford: The W Track
Media Type:
Online
Brand
Agency
Country:
Industry:
On International Women's Day, Ford launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.
Credits
Advertising Agency:
VMLY&R ItalyChief Creative Officer, Europe, Ford Business:
Julian WattManaging Director, Ford Business:
Andrea ManfredoniaExecutive Creative Director:
Federico RussoSenior Art Director:
Marina BiaginiSenior Copywriter:
Luciana Taurchini, Leonardo PastacaldiClient Service Director:
Francesca PellegriniAccount Executive:
Federica CaloriDigital Manager:
Massimo CurtiSocial Media Director:
Barbara PetricciuoloSocial Media Manager:
Germana Russo, Giulia MastropietroHead of production:
Mara BruschettiMedia Agency:
MindshareMedia Director Client Leadership :
Luigi SorrentinoHead of Content:
Daniela BaldassarrePR Agency:
BCW GlobalSenior Account Manager:
Lara ValentiDate:
March, 2022
Ad of the day
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Latest News
Oct. 29, 2026
Garmin Netherlands and Capital Sports go off the Beaten Track for the Launch of Fenix 9
With this spectacular out-of-home (OOH) activation, Garmin Netherlands launches the new fēnix 9 series and shows how a change in perspective can transform everyday places
Oct. 28, 2026
The Words of a Generation: New Dictionary Captures Unique Language Found in UK Youth Clubs
Since 2010, nearly 4 in 10 youth clubs have closed, leaving many young people with nowhere to go and no-one to turn to