Ford: The W Track
Media Type:
Online
Brand
Agency
Country:
Industry:
On International Women's Day, Ford launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.
Credits
Advertising Agency:
VMLY&R ItalyChief Creative Officer, Europe, Ford Business:
Julian WattManaging Director, Ford Business:
Andrea ManfredoniaExecutive Creative Director:
Federico RussoSenior Art Director:
Marina BiaginiSenior Copywriter:
Luciana Taurchini, Leonardo PastacaldiClient Service Director:
Francesca PellegriniAccount Executive:
Federica CaloriDigital Manager:
Massimo CurtiSocial Media Director:
Barbara PetricciuoloSocial Media Manager:
Germana Russo, Giulia MastropietroHead of production:
Mara BruschettiMedia Agency:
MindshareMedia Director Client Leadership :
Luigi SorrentinoHead of Content:
Daniela BaldassarrePR Agency:
BCW GlobalSenior Account Manager:
Lara ValentiDate:
March, 2022
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