Ford: The W Track


Media Type:

Online Online









On International Women's Day, Ford launches The W Track, a virtual racing track that allows drivers to experience how hard it is for women to get into motorsports. The W Track, which was created in partnership with brand and customer experience agency VMLY&R, adds the word WOMAN to the historic Monza circuit. It makes the racetrack longer and more challenging and symbolises the difficult path aspiring women racers face in real-world and virtual racing.


Advertising Agency:

VMLY&R Italy

Chief Creative Officer, Europe, Ford Business:

Julian Watt

Managing Director, Ford Business:

Andrea Manfredonia

Executive Creative Director:

Federico Russo

Senior Art Director:

Marina Biagini

Senior Copywriter:

Luciana Taurchini, Leonardo Pastacaldi

Client Service Director:

Francesca Pellegrini

Account Executive:

Federica Calori

Digital Manager:

Massimo Curti

Social Media Director:

Barbara Petricciuolo

Social Media Manager:

Germana Russo, Giulia Mastropietro

Head of production:

Mara Bruschetti

Media Agency:


Media Director Client Leadership :

Luigi Sorrentino

Head of Content:

Daniela Baldassarre

PR Agency:

BCW Global

Senior Account Manager:

Lara Valenti


March, 2022

Latest News

Jul. 24, 2024

Nail Launches Quirky "Lady in the Gas Pump" Campaign for the Rhode Island Lottery

Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium gas pump videos

Jul. 23, 2024

Ogilvy Paris Welcomes a New Senior Creative Duo: Helene Boudin and Vincent Lesne

With their respective and complementary backgrounds, they form an experienced and talented new creative team