Gatorade: History is History

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Conventional wisdom says that there are rules to be a world-class sprinter—but with every step of Usain Bolt’s incredible career, he defied all of them. #incrediBOLT.

Credits

Advertising Agency:

TBWA\Chiat\Day, USA

Date:

August, 2017

Latest News

Jul. 09, 2026

Ad of the Day | Elo Unearths Letter from Pele in new Messaging that Inspires Brazilians' National Pride

Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete

Jul. 09, 2026

Voyager Backs Debut Album From Longtime Collaborator "Melanson"

Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth