Glad: Thank you

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Canada

Industry:

House, Garden

Called “Thank You,” this campaign for GLAD kicks off in full force across TV, digital and social media across Canada (in English and French). The goal of the campaign is to instill appreciation in a garbage bag that gets the job done, while also communicating GLAD’s three functional benefits: 1) thicker handles; 2) reinforced strength band technology and 3) a thicker bottom. “Thank You” brings this insight to life by flipping the perspective: the creative is told from the POV of the garbage man, thereby showing how a trustworthy garbage bag can affect someone who deals with them every single day.

Credits

Advertising Agencies:

FCB Toronto, Canada, FCB Montreal, Canada

Date:

September, 2017