Grand Frais: Swing the Copycat
Media Type:
TV
Brand
Agency
Country:
Industry:
On May 1, 2022, Grand Frais and Rosa Paris released their first film campaign. And the French loved it. But obviously they weren't the only ones: on June 20, 2022, Monoprix Qatar released an ad that looked very, very similar to the Grand Frais film. Rather than seeing this as a problem, Grand Frais and Rosa Paris saw it as a tribute: if this foreign chain recreated the film so meticulously, it’s because they really liked it and that they saw that it was particularly successful.
Credits
Advertising Agency:
Rosa Paris, FranceManaging Director:
Sacha LacroixEditorial Design:
Julien PerrardDigital Art Director:
Lola LailheugueDigital Editorial Design:
Valentine SchleicherMotion Design:
Franck Rakoto, Robin GasserConsulting Director:
Camille CourantGroup Manager:
Lisa DucheinHead of Social Media:
Julie GueuletSocial Media Manager:
Alice BerthoudProsol Communication Director:
Teo Julien SeneorMarketing Director European Ethnic Food:
Jennifer ManencMarketing Communication Manager Despi le boucher:
Vanessa BeaucheExternal Communication Manager Grand Frais:
Amandine DrevetProsol Content Manager:
Nicolas BoivinDate:
March, 2023More from Grand Frais
Ad of the Day | Grand Frais: In the Food for Love
8.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch