Grand Frais: Swing the Copycat


Media Type:









Retail Services

On May 1, 2022, Grand Frais and Rosa Paris released their first film campaign. And the French loved it. But obviously they weren't the only ones: on June 20, 2022, Monoprix Qatar released an ad that looked very, very similar to the Grand Frais film. Rather than seeing this as a problem, Grand Frais and Rosa Paris saw it as a tribute: if this foreign chain recreated the film so meticulously, it’s because they really liked it and that they saw that it was particularly successful.


Advertising Agency:

Rosa Paris, France

Managing Director:

Sacha Lacroix

Creative Direction:

Nicolas Gadesaude, Julien Saurin

Editorial Design:

Julien Perrard

Digital Art Director:

Lola Lailheugue

Digital Editorial Design:

Valentine Schleicher

Motion Design:

Franck Rakoto, Robin Gasser

Consulting Director:

Camille Courant

Group Manager:

Lisa Duchein

Head of Social Media:

Julie Gueulet

Social Media Manager:

Alice Berthoud

Prosol Communication Director:

Teo Julien Seneor

Marketing Director European Ethnic Food:

Jennifer Manenc

Marketing Communication Manager Despi le boucher:

Vanessa Beauche

External Communication Manager Grand Frais:

Amandine Drevet

Prosol Content Manager:

Nicolas Boivin


March, 2023

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