Green Flag: Only The Best Get The Green Flag

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Media Type:

TV TV

Brand

brand

Agency

agency
Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning highlighting its high standards and demonstrating why a carefully curated network of skilled mechanics enable the brand to offer the best service to its customers. Created by Engine Creative, the ‘Only the best get the Green Flag’ campaign lands on 13th May on TV, VOD, and online. The new brand positioning reinforces the origins of the Green Flag network, set up 50 years ago with local, skilled mechanics delivering excellent service at the heart of its proposition. This point of difference is reflected in the campaign: garage mechanics are put to the test to meet a stringent set of criteria before joining Green Flag, showing it’s the quality of the network that matters.

Credits

Advertising Agency:

Engine, London, UK

Chief Creative Officer:

Billy Faithfull

Creative Director:

Katy Hopkins

Art Director:

Charlotte Watmough

Copywriter:

Holly Fallows

Chief Strategy Officer:

Gen Kobayashi

Head of Strategy:

Georgina Murray-Burton

Planners:

Alpesh Patel

Account Management:

Nick Pawlak, Sally Heiser, Stephen Rowe

Agency Producer:

Laura Melville

Photographer:

Daniel Lewis

Director/ Production Co:

Big Red Button/ Blink Productions

EP:

Paul Weston

Producer:

Emily Atterton

Editor:

Saam Hodivala/ Shift Post

Post Production:

Gareth Brannan , Rascal Post

Post Producer:

James Beck

Sound Design:

Ben Gulvin/ Wave

Date:

May, 2022