Greenpeace: After Asbestos
Media Type:
Digital
Brand
Agency
Country:
Industry:
Turning a city’s toxic name into a symbol of biodiversity.
Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.
Credits
Advertising Agency:
Rethink, Montreal, CanadaArt Director:
Edouard CouneProducer:
Marie-Pière PoulinAccount Services:
Mélanie ChâteauneufEditor:
Stephen ParkerDigital Production:
Todd HarrisonDate:
March, 2020More from Greenpeace
Greenpeace: What Planet is This?
0.0
Greenpeace: Climate Change does not Wait, 2
10.0
Greenpeace: Climate Change does not Wait, 1
9.8
Ad of the Day | Greenpeace: Global Plastics Treaty
9.9
Greenpeace: Flying Guardians
10.0
Ad of the Day | Greenpeace: Wasteminster, A Downing Street
9.8
Greenpeace: Save Water From Water, 3
5.1
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences