Greenpeace: After Asbestos

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

Turning a city’s toxic name into a symbol of biodiversity. Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.

Credits

Advertising Agency:

Rethink, Montreal, Canada

National Creative Directors:

Chris Staples, Ian Grais

Creative Directors:

Xavier Blais, Maxime Sauté

Art Director:

Edouard Coune

Copywriters:

Raph Côté, Jon Mandell

Producer:

Marie-Pière Poulin

Account Services:

Mélanie Châteauneuf

Editor:

Stephen Parker

Digital Production:

Todd Harrison

Date:

March, 2020