Greenpeace: After Asbestos
Media Type:
Digital
Brand
Agency
Country:
Industry:
Turning a city’s toxic name into a symbol of biodiversity.
Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.
Credits
Advertising Agency:
Rethink, Montreal, CanadaCreative Directors:
Xavier Blais, Maxime SautéArt Director:
Edouard CouneCopywriters:
Raph Côté, Jon MandellProducer:
Marie-Pière PoulinAccount Services:
Mélanie ChâteauneufEditor:
Stephen ParkerDigital Production:
Todd HarrisonDate:
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