Grove Collaborative: Wish-Cycling
Media Type:
TV
Brand
Agency
Country:
Industry:
Grove Collaborative, a leading sustainable consumer products company and Certified B Corp, announces actress and entrepreneur Drew Barrymore has joined the Company as an investor and its first-ever Global Brand and Sustainability Advocate. The partnership launches with Grove’s first multi-channel brand campaign, "Wish-cycling," which features Barrymore and sets out to debunk the myth that plastic recycling is the solution to the plastic crisis. Created with SF and Chicago-based agency Camp + King, the campaign will run across a host of media channels such as TV, social, radio and Out of Home.
Credits
Advertising Agency:
Camp+King, USACEO/Partner:
Jamie KingCCO/Partner:
Roger CampExecutive Creative Director:
Jesse DillowAssociate Creative Director, AD:
Chris NashAssociate Creative Director, CW:
Michael Ng, Jason WhiteheadHead of Production:
Garrett DeLormSenior Producer:
Charlie FerrayeProducer:
Jonathan MatthewsAssociate Brand Director:
Ellen ObletzEditors:
Justin Griffin, Hunter HadfieldProduction Company:
SkunkEFX Company:
Co3 / MethodSenior EP:
Ananda ReavisSenior Producer, Color:
Matt MoranAssociate Producer:
Kayla ArendtsColorist:
Siggy FerstlFlame Artist:
Andrew de la CruzMusic Design Company:
Squeak E Clean StudiosECD:
Rob BarbatoCD:
Justin HoriComposer:
Yonit SpiegelmanProducer:
Emily WeinsteinSr. Post Producer:
Angelina PhengphongSr. Sound Designer+Mixer:
Drew FischerDate:
May, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025