Grove Collaborative: Wish-Cycling

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Grove Collaborative, a leading sustainable consumer products company and Certified B Corp, announces actress and entrepreneur Drew Barrymore has joined the Company as an investor and its first-ever Global Brand and Sustainability Advocate. The partnership launches with Grove’s first multi-channel brand campaign, "Wish-cycling," which features Barrymore and sets out to debunk the myth that plastic recycling is the solution to the plastic crisis. Created with SF and Chicago-based agency Camp + King, the campaign will run across a host of media channels such as TV, social, radio and Out of Home.

Credits

Advertising Agency:

Camp+King, USA

CEO/Partner:

Jamie King

CCO/Partner:

Roger Camp

Executive Creative Director:

Jesse Dillow

Associate Creative Director, AD:

Chris Nash

Associate Creative Director, CW:

Michael Ng, Jason Whitehead

Head of Production:

Garrett DeLorm

Senior Producer:

Charlie Ferraye

Producer:

Jonathan Matthews

Associate Brand Director:

Ellen Obletz

Editors:

Justin Griffin, Hunter Hadfield

Production Company:

Skunk

EFX Company:

Co3 / Method

Senior EP:

Ananda Reavis

Senior Producer, Color:

Matt Moran

Associate Producer:

Kayla Arendts

Colorist:

Siggy Ferstl

Flame Artist:

Andrew de la Cruz

Music Design Company:

Squeak E Clean Studios

ECD:

Rob Barbato

CD:

Justin Hori

Composer:

Yonit Spiegelman

Producer:

Emily Weinstein

Sr. Post Producer:

Angelina Phengphong

Sr. Sound Designer+Mixer:

Drew Fischer

Date:

May, 2022

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