Guinness: Made of Black

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Director:

Mike Schalit

Copywriter:

Mike Sutherland

Art Director:

Antony Nelson

Production Company:

Rogue Films

Director:

Sam Brown

Post-production Company:

The Mill

Audio Post-production:

Wave Studios

Date:

August, 2014

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