Guinness: Made of Black
Media Type:
Film
Brand
Agency
Country:
Industry:
Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Mike SchalitCopywriter:
Mike SutherlandArt Director:
Antony NelsonProduction Company:
Rogue FilmsDirector:
Sam BrownPost-production Company:
The MillAudio Post-production:
Wave StudiosDate:
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