Head and Shoulders: Yarmulke Switch
Media Type:
Film
Brand
Agency
Country:
Industry:
In Judaism one must cover his head due to humble for god. So we used Yarmulkes – the traditional head cover.
The Western wall in Jerusalem is the holiest Jewish site in the world, prior to entering the site one must put on a Yarmulke, a traditional brimless cap.
So with 10 Million visitors per year one could say that the Western Wall sees the largest turnover of head-covers per single location in the entire world, making it the perfect location for the largest-ever dandruff testing demo.
Credits
Advertising Agency:
Grey IsraelCEO:
Amir GuyChief Creative Officer:
Tal RivenCreative Directors:
Yonatan Title, Asa KerenSenior Copywriter:
Shay ChikotaySenior Art Director:
Moti RubinsteinProducer:
Nava Siman-TovGlobal Chairman:
Per PedersenEurope Creative Chairman:
Eduardo MaruriMedia Company:
MediaComCEO:
Yaron FarizonComms Planning Director:
Gilad KatCEO, Mediacom connections:
Yaron FarizonClient Service Director:
Shimi HamiasCommercial Director:
Yulia ShavelzonPlanning and Activation Leader:
Dana WolfsfeldProduction:
BulldozerPR Company:
Stern Ariely SaarCEO:
Pupi ArielyBrand Manager:
Shahar CohenPR Manager:
Michal Bar- TalCountry Manager P&G:
Ophir GuttmanCMO:
Roni ShachamBrand Manager P&G:
Liron SchifterDate:
May, 2019
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