Heetch: Greetings from LA Banlieue

6.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the “banlieue” – the Paris suburbs – to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the “banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds. But among all the existing prompts, there is one term that can, all on its own, turn any image into a nightmare: the word "banlieue".

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Mathieu Laugier, Aude Devaux, Lara Lefort

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Aumard

Copywriters:

Sebastien Duhaud, Matthieu Bouilhot

Art Director:

Charles Dessaux

Traffic Manager:

Nathalie Sanseigne

Creative Producer:

Sebastien Lintingre

Production Company:

Sovage

Director:

Julian Nodolwsky

Sound Company:

Sovage

Music Composer:

Kamel Souiki

Photographer:

Vincent Migrenne

Date:

November, 2023

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