Heetch: Greetings from LA Banlieue
Media Type:
Film
Brand
Agency
Country:
Industry:
In its new ad campaign, "Greetings From La Banlieue", Heetch calls upon the 12.5 million inhabitants of the “banlieue” – the Paris suburbs – to reach out to the 11 Midjourney employees in an effort to rectify the worst prompt ever found on this generative AI: the “banlieue". In the short period since its inception in 2022, Midjourney's AI has transformed our relationship with images. With a simple combination of "prompts" (descriptive text commands that the tool uses to generate its visuals), this AI is able to generate any image in a matter of seconds. But among all the existing prompts, there is one term that can, all on its own, turn any image into a nightmare: the word "banlieue".
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Mathieu Laugier, Aude Devaux, Lara LefortChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Olivier AumardCopywriters:
Sebastien Duhaud, Matthieu BouilhotArt Director:
Charles DessauxTraffic Manager:
Nathalie SanseigneCreative Producer:
Sebastien LintingreProduction Company:
SovageDirector:
Julian NodolwskySound Company:
SovageMusic Composer:
Kamel SouikiPhotographer:
Vincent MigrenneDate:
November, 2023
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