Heineken: No More Excuses
Media Type:
TV
Country:
Industry:
Jose Mourinho, the legendary and controversial soccer manager currently at Manchester United, gives soccer fans another lecture in a campaign for Heineken which aims to inspire fans to turn to watching a UEFA Champions League match into a social occasion. The idea is that Mourinho and Heineken will identify and quash excuses provided by football fans who do not get together to watch the UEFA Champions League matches.
Credits
Global Chief Creative Officer:
Bruno BertelliExecutive Creative Director:
Marco VenturelliExecutive Creative Director:
Luca CinquepalmiExecutive Creative Director:
Angus MackinnonExecutive Creative Director:
Nik RoopeDigital Creative Director:
Milos ObradovicArt Director:
Hugo WahledowDesign Director:
Dom FisherWorldwide Account Director:
David PagnoniProduction Company:
Independent FilmsDirector:
Matthew PollockProducer:
Adam SawardEdit:
StitchPost Production:
Coffee & TVAudio Post:
Grand Central Recording StudiosDate:
February, 2017Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth
