Heineken: No More Excuses

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Jose Mourinho, the legendary and controversial soccer manager currently at Manchester United, gives soccer fans another lecture in a campaign for Heineken which aims to inspire fans to turn to watching a UEFA Champions League match into a social occasion. The idea is that Mourinho and Heineken will identify and quash excuses provided by football fans who do not get together to watch the UEFA Champions League matches.

Credits

Advertising Agencies:

Publicis London, UK, Poke London, UK

Global Chief Creative Officer:

Bruno Bertelli

Executive Creative Director:

Marco Venturelli

Executive Creative Director:

Luca Cinquepalmi

Executive Creative Director:

Angus Mackinnon

Executive Creative Director:

Nik Roope

Digital Creative Director:

Milos Obradovic

Art Director:

Hugo Wahledow

Copywriters:

Matthew Comras, Tom Park, Claudia Illan, Vinicius Dalvi

Design Director:

Dom Fisher

Worldwide Account Director:

David Pagnoni

Producers:

Catherine Hurst, Rachel Adelson

Production Company:

Independent Films

Director:

Matthew Pollock

Producer:

Adam Saward

Edit:

Stitch

Post Production:

Coffee & TV

Date:

February, 2017

Latest News

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design