Heineken: Ode to Close

9.2

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

We’re further apart. Yet, we’re closer than ever. We can’t be near to all those who matter right now, but we can stay connected. Share a FaceTime toast. Come together in a chat group. Write a message to an old friend. Tell us how you’re staying connected while staying safely apart. Comment below! Ode to Close poem: “The handshakes, the high-five, the fist bumps, the flirt eyes, the team breaks, dap greetings, thumb wrestling, and cheek pinching, hi kisses, bye kisses, air kisses, French kisses, back-slaps, the love taps, the happy claps, the hugging, the piggy backs, the holding, the bear hugs, the strolling, the squeezing, the hand-in-hand, the eye-to-eye, holding closely, the hugging goodbye. With the million ways of being together... ...now it’s staying apart that brings us closer than ever."

Credits

Advertising Agency:

Publicis Italy

Date:

April, 2020

Latest News

Nov. 11, 2026

Midnite Covers the Streets in Mysterious Numbers - But What do They Mean?

But while the campaign's name might offer a clue, the meaning behind the numbers themselves remains firmly under wraps

Nov. 11, 2026

Modern Post Adds Editor Anthony Miralles

Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile