Heineken: Ode to Close


Media Type:

Film Film








Alcoholic Drinks

We’re further apart. Yet, we’re closer than ever. We can’t be near to all those who matter right now, but we can stay connected. Share a FaceTime toast. Come together in a chat group. Write a message to an old friend. Tell us how you’re staying connected while staying safely apart. Comment below! Ode to Close poem: “The handshakes, the high-five, the fist bumps, the flirt eyes, the team breaks, dap greetings, thumb wrestling, and cheek pinching, hi kisses, bye kisses, air kisses, French kisses, back-slaps, the love taps, the happy claps, the hugging, the piggy backs, the holding, the bear hugs, the strolling, the squeezing, the hand-in-hand, the eye-to-eye, holding closely, the hugging goodbye. With the million ways of being together... ...now it’s staying apart that brings us closer than ever."


Advertising Agency:

Publicis Italy


April, 2020

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