Heineken: Open to All

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even those who don’t fancy alcohol. A beer open to all.

Credits

Advertising Agency:

Publicis Italy

Date:

May, 2017

Latest News

Jun. 23, 2026

Company 3 Highlights World-Class Finishing and VFX Expertise

Operating across studios in Los Angeles, New York, and Atlanta, with virtual access available through any Company 3 Virtual Outpost

Jun. 23, 2026

NIBE Addresses Europe's Energy Dependency in new International Campaign

BBDO Nordics urges policymakers and households to see heating as a matter of resilience and energy security