Heineken: Open to All

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even those who don’t fancy alcohol. A beer open to all.

Credits

Advertising Agency:

Publicis Italy

Date:

May, 2017

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