Heineken: Open to All

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even those who don’t fancy alcohol. A beer open to all.

Credits

Advertising Agency:

Publicis Italy

Date:

May, 2017

Latest News

Oct. 22, 2026

Deliveroo Partners with We Are Social

To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices

Oct. 22, 2026

Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience

Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England