HOY Buenos Aires and Havas Argentina: Turn Off Your Brand

0.0

Media Type:

Experiential Experiential

Agency

agency

Country:

Argentina

Industry:

Agency Self-Promo

On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others.

Credits

COO:

Elina Mendez

CCO:

Tony Waissmann

DGC:

María Luján Donaire

Head of Craft and Innovation:

Hernán Damilano

Art Director:

Carlos Meza

Copywriter:

Kike Raboy

Agency Producer:

Marcelo Vega

Editing:

Melina Gennaro

PM:

Lola Manzur

COO Havas Media Argentina:

Carolina Sabha

Trader Havas:

Noelia Mansilla

Marketing Director:

Dulcinea Sedam

Date:

May, 2022

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