Huawei: Elevating Brand Image in Kazakhstan


Media Type:

Digital Digital







As a media agency, dasm/ms in affiliation with Mindshare's mission is to take the brand and make it part of everyday life. With Huawei, they have gone further, knowing that a vibrant summer event can become an unconventional platform for raising the brand image. They had the following tools at their disposal: Summer Event Magic: The choice to hold the event at the end of the summer was a conscious decision. The goal was to give the residents of Almaty the opportunity to enjoy the last days of the warm season together and spend time together before the start of the school days. Superstars On Stage: Prominent Kazakh and international artists including Limba, M'Dee and Yenlik headlined the event. Live Broadcast and Giveaway: There was an opportunity to win HUAWEI Mate Xs 2 flagship smartphone and a HUAWEI Matebook D16 laptop through live stream.



Yulia Pak

Media Director:

Tazagul Tazhiyeva

Strategy Director:

Kamola Ismoilova

Client Service Director:

Bakhtiyar Sebepov

Media Planner:

Dias Kadirov


August, 2023

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