Hyundai: IONIQ Defying Convention
Media Type:
Film
Brand
Agency
Country:
Industry:
Hyundai and their Global Digital Lead agency, Jung von Matt SPREE produced a documentary that reveals the key decisions behind the all-electric IONIQ 5 being named World Car of the Year 2022. As Hyundai's reputation continues to rise around the globe, the IONIQ 5’s victory marks the brand as a major player in the automotive industry. The story, "IONIQ, DEFYING CONVENTION", focuses on the risks that the brand took to develop the award-winning vehicle, tracing Hyundai's challenger spirit back to its founder and first ever model, the Pony. The IONIQ 5 is the first vehicle in the IONIQ range that utilises the company's dedicated electric vehicle platform - the E-GMP.
Credits
Advertising Agency:
Jung von Matt / Spree, GermnayDate:
November, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video
Oct. 22, 2026
Bray & Co. Turns Online Cable Complaints Into UGC Anthem for Fidium Fiber Internet
Clever social media effort tapsiInto popular #texttosongs trend to give voice to unhappy cable customers