Hyundai: Make Space For Different, GIF / JIF

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Automotive

To promote its new STARIA model, Hyundai has launched a trio of comical campaigns from King James Johannesburg and director Grant de Sousa (represented in the UK and US by Great Guns). "Make Space For Different" captures three classic debates, accidentally ignited by unsuspecting protagonists: triangular versus rectangular sandwiches, teabag in versus out, and the pronunciation of ‘GIF’. As the tension rises, the ceiling lowers, and the room becomes increasingly cramped as more and more people battle to offer their two cents. Contorting their bodies to escape through hidden passageways, our protagonists finally find themselves in a place where they and their opinions can enjoy room to breathe: inside the new Hyundai STARIA.

Credits

Production Company:

Great Guns

Date:

November, 2022

Latest News

Jun. 25, 2024

afterhrs. Launches Photography Division; Welcomes Annie Henley as its New Executive Integrated Producer

afterhrs. is excited to announce its photography division that will showcase Emerging, Established and Extraordinary artists

Jun. 25, 2024

Lost Planet and Parallax Announce Partnership

Lost Planet and PARALLAX are thrilled to announce a partnership, expanding their collective rosters of award-winning editorial talent