IKEA: Love Collection (Case Study)

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Hong Kong

Industry:

Retail Services

For Valentine's Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.

Credits

Advertising Agency:

Ogilvy Hong Kong

Chief Creative Officer:

Reed Collins

Creative Director / Art Director:

Michele Salati

Date:

February, 2020

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