IKEA: Love Collection (Case Study)
Media Type:
Digital
Brand
Agency
Country:
Industry:
For Valentine's Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.
Credits
Advertising Agency:
Ogilvy Hong KongChief Creative Officer:
Reed CollinsCreative Director / Art Director:
Michele SalatiDate:
February, 2020
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