IKEA: Love Collection (Case Study)
Media Type:
Digital
Brand
Agency
Country:
Industry:
For Valentine's Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.
Credits
Advertising Agency:
Ogilvy Hong KongChief Creative Officer:
Reed CollinsCreative Director / Art Director:
Michele SalatiDate:
February, 2020
Ad of the day
Ad of the Day | Vodafone: Christmas
10.0
Ad of the Day | Burger King x KFC: BFF Burger
10.0
Ad of the Day | Erste Group: Silent Night
10.0
Latest News
Dec. 03, 2024
Baldwin&'s Cheeky new Campaign for Worldclass' Colon Cancer Prevention Fashion Line
Founded by two cancer survivors, the brand is donating 100% of profits towards increasing access to colonoscopies in underinsured communities
Dec. 03, 2024
Avocados and Coconuts Welcomes Jennifer Green as Head of Sales
In her free time, Green is an avid traveler, reader, photographer, and a grower of various fruits with a life-long appreciation of contemporary art