IKEA: Love Collection
Media Type:
DigitalCountry:
Industry:
For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.
Credits
Advertising Agency:
Ogilvy Hong KongChief Creative Officer:
Reed CollinsCreative Director / Art Director:
Michele SalatiDate:
February, 2020More from IKEA
IKEA: Don't Worry You can Afford it 10.0 IKEA: Don't Worry, You can Afford it, Rita 10.0 IKEA: Don't Worry, You can Afford it, Sami 10.0 IKEA: Don't Worry, You can Afford it, Simba 10.0 IKEA: Don't Worry, You can Afford it, Coco 10.0 IKEA: The Aphrodisiac Collection, 4 9.7 IKEA: The Aphrodisiac Collection, 3 9.5Ad of the day
Ad of the Day | Screwfix: Click & Collect 9.5 Ad of the Day | Renault: Push it to the Limit 9.5 Ad of the Day | Lacoste: Play Big 10.0Latest News
May. 07, 2024
OPTIC 2000 and AUSTRALIEGAD Support Salim Ejnaini in Pioneering Role as France's First Visually Impaired
There are more than 2 million visually impaired people in France today
May. 07, 2024
Volkswagen and AdamandeveDDB Launch new Brand Platform "YourWagen"
The new platform, "YourWagen" stems from the Volkswagen brand name, literally meaning "people's car"