IKEA: Second Best, 1

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Industry:

House, Garden

IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, "Proudly the Second Best", focuses on how children would rather spend time with their parents giving second place to their bedroom.

Credits

Advertising Agencies:

DAVID Madrid, Ingo Hamburg

Global Chief Creative Officer:

Pancho Cassis, Tobias Ahrens

Global COO:

Sylvia Panico

Chief Creative Officer:

Saulo Rocha

Group Creative Director:

David Krueger

Creative Director:

Tomas O’Gorman

Senior Copywriter:

Ricky Solano, Fernando Montero

Senior Art Director:

Gonzalo Arica, Nicolás Lopez

Head of Accounts:

Maria Garcia Herranz

Global Account Director:

Annie Muñoz González

Global PR Director:

Sandra Azedo

Production Company:

Sal Gorda

Realizador:

Michelle Cassis

Photography Director:

Andy Pulido

Executive Producer:

Juanjo Gómez

Producer:

Noelia Lobo

Production Director:

Rubén Subirats

Art Director:

Bárbara Gil, Miguel Junquera

Styling:

Paola Boch

Post production:

Full Fiction

Color:

GradePunk

Sound:

The Lobby

Photography:

Alberto Escudero, Oscar Calleja, Ricardo Moreira

Client Approval:

Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita Roychowdhury

Date:

May, 2023

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