IKEA: Second Best, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, "Proudly the Second Best", focuses on how children would rather spend time with their parents giving second place to their bedroom.
Credits
Global COO:
Sylvia PanicoChief Creative Officer:
Saulo RochaGroup Creative Director:
David KruegerCreative Director:
Tomas O’GormanSenior Copywriter:
Ricky Solano, Fernando MonteroSenior Art Director:
Gonzalo Arica, Nicolás LopezHead of Accounts:
Maria Garcia HerranzGlobal Account Director:
Annie Muñoz GonzálezGlobal PR Director:
Sandra AzedoProduction Company:
Sal GordaRealizador:
Michelle CassisPhotography Director:
Andy PulidoExecutive Producer:
Juanjo GómezProducer:
Noelia LoboProduction Director:
Rubén SubiratsArt Director:
Bárbara Gil, Miguel JunqueraStyling:
Paola BochPost production:
Full FictionColor:
GradePunkSound:
The LobbyPhotography:
Alberto Escudero, Oscar Calleja, Ricardo MoreiraClient Approval:
Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita RoychowdhuryDate:
May, 2023More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video