IKEA: Togetherness Assembled
Media Type:
TV
Brand
Agency
Industry:
Al-Futtaim IKEA, the region's leading Swedish home furnishing retailer, in partnership with its creative and strategic agency partner, GREY Dubai, launched its latest campaign that delves deeper into assembling memorable moments for families celebrating Ramadan whilst showcasing functionality of its home furnishing range. The campaign was launched with an emotional heartwarming film highlighting the importance of family bonds and traditions during the holy month.
Credits
Advertising Agency:
Grey, Dubai, UAEExecutive Creative Director:
Pablo MaldonadoCreative Team:
Ritabrata Saha, Anant Kurup, Madhruth Zaman, Rolando RuizHead of Strategy:
Mans TeschManaging Director:
Philippe BerthelotGroup Account Director:
Zeina KorekSr. Account Manager:
Richa RaiAl-Futtaim IKEA GM Marketing:
Carla KlumpenaarAl-Futtaim IKEA Regional Marketing Manager GCC:
Dina AlSahharAl-Futtaim IKEA Regional Marketing Campaign PR Leader:
Binita Roy ChowdhuryProduction House:
Big Kahuna FilmsProducers:
Rajaa Chami, Rana GebranDirector:
Hadi SiryaniMusic:
Vox Haus MusicProject Manager:
Matheus GugelmimComposer:
Daniel Dalla CorteSFX:
Ícaro Guedes, Cássio MachadoDate:
March, 2023
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