IKEA: Togetherness Assembled

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Industry:

Retail Services

Al-Futtaim IKEA, the region's leading Swedish home furnishing retailer, in partnership with its creative and strategic agency partner, GREY Dubai, launched its latest campaign that delves deeper into assembling memorable moments for families celebrating Ramadan whilst showcasing functionality of its home furnishing range. The campaign was launched with an emotional heartwarming film highlighting the importance of family bonds and traditions during the holy month.

Credits

Advertising Agency:

Grey, Dubai, UAE

Executive Creative Director:

Pablo Maldonado

Associate Creative Directors:

Habiba Gabriel, Khaled Ibrahim

Creative Team:

Ritabrata Saha, Anant Kurup, Madhruth Zaman, Rolando Ruiz

Head of Strategy:

Mans Tesch

Managing Director:

Philippe Berthelot

Group Account Director:

Zeina Korek

Sr. Account Manager:

Richa Rai

Al-Futtaim IKEA GM Marketing:

Carla Klumpenaar

Al-Futtaim IKEA Regional Marketing Manager GCC:

Dina AlSahhar

Al-Futtaim IKEA Regional Marketing Campaign PR Leader:

Binita Roy Chowdhury

Production House:

Big Kahuna Films

Producers:

Rajaa Chami, Rana Gebran

Director:

Hadi Siryani

Music:

Vox Haus Music

Project Manager:

Matheus Gugelmim

Composer:

Daniel Dalla Corte

SFX:

Ícaro Guedes, Cássio Machado

Date:

March, 2023

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