IKEA: Waste

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Russia

Industry:

Retail Services

Set to the iconic Christmas song ‘Carol of the Bells’, it takes a look at what would happen if mother nature chose to return all the leftovers we carelessly throw away during the festive period - encouraging viewers to save their excess food instead.

Credits

Advertising Agency:

Instinct, Moscow, Russia

Chief Creative Director:

Roman Firainer, Yaroslav Orlov

Associate Creative Director:

Evgeny Golovan, Antonina Pirogova

Strategic Planning Director:

Anna Zakharova

Client Service Director:

Marina Vershinina

Group Account Director:

Irina Gornova

Senior Account Manager:

Ksenia Mikhaylova

Producer:

Tatiana Dmitrieva

Production Company:

ALFA

Executive Producer:

Petr Ilin

Producer:

Leonid Lukyanov

Junior Producer:

Alexandra Bravova

Director:

Ilya Naishuller/ Great Guns

Camera Operator:

Daria Grafova

Production Designer:

Elizaveta Lavinskaya

1st AD:

Elena Alasheeva

Graphic Studio:

CGF

Brand:

IKEA

Marketing Director:

Inna Romagnoli

Marketing Communication Manager:

Anna Fokina

Marketing Communications Leader Cluster:

Olga Belyaeva

Marketing Communications Specialist Cluster:

Olga Chernova

Content Specialist:

Olga Trukets, Julia Gorina

Digital Content Specialist:

Galina Malashkova

Date:

November, 2020

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