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Illinois Cares for Kids: Real Life Influencer

9.0

Media Type:

Online

Brand

Country:

USA

Industry:

Public Interest, NGO

In mid-2022, the State of Illinois announced the launch of "I Got Love / Siento Amor," a statewide enrollment campaign for child care and early education services featuring Illinois artists, musicians, and production partners. Developed with creative shop 1o8, that integrated marketing campaign spanning all media amplified the state’s one-stop-shop for all things Early Childhood Education and Care, at Illinois Cares for Kids. To date, that groundbreaking campaign has reached millions upon millions of people.