Previous Ad
Tiger Beer: The Global Tiger Air-Ink™ Project
Next Ad
HSBC: The Game The Ball Wants To Play
IT'S ON US: Autocorrect
Media Type:
TV
Brand
Agency
Country:
Industry:
The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service.
Credits
Advertising Agency:
Mekanism, USAPresident/CEO:
Jason HarrisFounder/Executive Creative Director:
Ian KovalikDirector of Brand Management:
Caroline MoncureBrand Manager:
Lissa PinkasProduction Agency:
SisterExecutive Producer:
Lee ScharfsteinProducer:
Jackie BackerProduction Company:
The Artery VFXDirector:
Vico SharabaniEP:
Deborah SullivanProducer:
Lynzi GrantLead Flame Artist:
Asaf YegerFlame Artist:
Brendan O’NeilAudio:
Sticky AudioRecording Studio:
BAM StudiosEngineer:
Matt SauroAssistant:
Sidney JonesCoordinator:
Nicole SchaferDate:
March, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway