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IT'S ON US: Autocorrect
Media Type:
TV
Brand
Agency
Country:
Industry:
The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service.
Credits
Advertising Agency:
Mekanism, USAPresident/CEO:
Jason HarrisFounder/Executive Creative Director:
Ian KovalikDirector of Brand Management:
Caroline MoncureBrand Manager:
Lissa PinkasProduction Agency:
SisterExecutive Producer:
Lee ScharfsteinProducer:
Jackie BackerProduction Company:
The Artery VFXDirector:
Vico SharabaniEP:
Deborah SullivanProducer:
Lynzi GrantLead Flame Artist:
Asaf YegerFlame Artist:
Brendan O’NeilAudio:
Sticky AudioRecording Studio:
BAM StudiosEngineer:
Matt SauroAssistant:
Sidney JonesCoordinator:
Nicole SchaferDate:
March, 2017
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